iranzamin Bank
Iran Zamin Oak Campaign
A campaign called "Iran Zamin" was to be created for the bank, which would also cover the bank's social responsibility, which is environmental issues.
The idea we came up with was that in the west of the country there are special oaks that grow only in the Iranian climate. But these oak forests are being severely degraded in recent years. In the first step, we chose a name for these oak trees that are specific to the Iranian climate: "Oak of Iran Zamin". In the next stages, Bank Iran Zamin carried out awareness-raising activities in support of these endangered forests. The contents of this campaign, in addition to producing several videos and creating pages on the bank's website, were other activities such as distributing oak seeds in the western branches of Bank Iran Zamin.
Today, after the implementation of this successful campaign, many environmental activists know the oak forests of the west of the country as the "oak forests of Iran".
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